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Posted January 27, 2015

Green Coffee Bean Supplement Marketer Settles FTC Charges of Deceptive Claims

On January 26, 2015, the FTC announced that Pure Health LLC, Genesis Today, and owner of both companies, Lindsey Duncan, will pay $9 million to settle charges of deceptive weight loss claims made about the companies' green coffee bean extract products.

Duncan claimed his products could cause weight loss of 17 pounds and a 16 percent loss in bodyfat in 12 weeks, without diet or exercise, and that this was supported by a clinical study. However, the company that sponsored this study settled FTC charges that the study was flawed in September 2014, and the study was retracted in October of the same year.

Duncan also made appearances on television shows including The View and Dr. Oz, during which he urged viewers to use online search phrases that his companies used to drive traffic to their sites.

The settlement bars Duncan and his companies from making deceptive claims about the health benefits of any dietary supplement, and requires that future weight-loss claims be supported by at least two well-controlled human clinical studies.

See's Review of Green Coffee Bean Extract Supplements for tests of related products.

See Related Warnings:

Maker of Popular Green Coffee Bean Extract Settles FTC Charges of Unsupported Weight Loss Claims

FTC Charges Seller of Green Coffee Bean with False Weight Loss Claims, Fake Websites

Four Companies Settle FTC Charges of Deceptive Weight Loss Claims

FTC Stops Fake News Sites About Acai Berry Products

Marketers of "Genetically Customized" Supplements Settle FTC Charges of Deceptive Health Claims

To read the FTC's press release, use the link below.